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SEO Google

Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.[7]Most of its profits are derived from AdWords,[8][9] an online advertising service that places advertising near the list of search results.

Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was “to organize the world’s information and make it universally accessible and useful,”[10] and its unofficial slogan was “Don’t be evil“.[11][12] In 2004, Google moved to its new headquarters inMountain View, California, nicknamed the Googleplex.[13] In August 2015, Google announced plans to reorganize its interests as a holding company called Alphabet Inc. When this restructuring took place on October 2, 2015, Google became Alphabet’s leading subsidiary, as well as the parent for Google’s Internet interests.[14][15][16][17][18]

Rapid growth since incorporation has triggered a chain of products, acquisitions and partnerships beyond Google’s core search engine (Google Search). It offers online productivity software (Google Docs) including email (Gmail), a cloud storage service (Google Drive) and a social networking service (Google+). Desktop products include applications for web browsing (Google Chrome), organizing and editing photos (Google Photos), and instant messaging and video chat (Hangouts). The company leads the development of the Android mobile operating system and the browser-only Chrome OS[19] for a class of netbooks known as Chromebooks and desktop PCs known as Chromeboxes. Google has moved increasingly into communications hardware, partnering with major electronics manufacturers[20] in the production of its “high-quality low-cost”[21] Nexus devices.[22] In 2012, a fiber-optic infrastructure was installed in Kansas City to facilitate a Google Fiber broadband service.[23]

The corporation has been estimated to run more than one million servers in data centers around the world (as of 2007).[24] It processes over one billion search requests[25] and about 24 petabytes of user-generated data each day (as of 2009).[26][27][28][29] In December 2013, Alexa listed google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube and Blogger.[30] Its market dominance has led to prominent media coverage, including criticism of the company over issues such as aggressive tax avoidance,[31] search neutrality, copyright, censorship, and privacy

The secret to REAL Search Engines Success is Quality Work, Time, & Patience

(D1 Web Solutions)

How To Get To Number 1 On Google Without Breaking The Rules

Why Is A Top Ranking In Google So Valuable?

Money!

A number 1 ranking in Google:

  • attracts the lion share of visitor clicks and gets alot more clicks than no2 position, and
  • vastly more than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as 

‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query.

Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the SEO industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

    How to get to number 1 on Google?

    …but the truth is Google changes what is number 1 in SERPs pretty often.

      Typically there a few obvious ways to get to number 1:

  •         Free / Natural / Organic Listings
    • Organic Listings
    • News
    • Video
    • Maps
    • Places
    • Blogs
    • Images
    • Social Updates
    • Shopping
    •     Sponsored / Advertising links

A number 1 ranking in Google natural listings is most valuable, because you do not pay for the clicks. Free traffic from Google is the holy grail. Websites with a lot of organic number ones get a lot of free traffic from Google.

In competitive niches, you will need to pay Google to be number 1 using Google Adwords, and this will continue to be the case as Google becomes more an more, a local search engine (IMO). Google Adwords is typically the fast way to get to number one for valuable and competitive keywords and keyphrases.

 

SEO Google

Number 1 Ranking In Google + Bing + Yahoo

Here’s a secret some SEO companies might not want you to know about. The number 1 reason a lot of sites get number 1 places in Google listings are….

…they are good enough. It really is that simple.

This simple:

  • Basic good practice on page SEO guidelines.
  • Sprinkle a few high-quality anchor text savvy links at the site while avoiding like the plague any “get links fast” schemes
  • ENSURE on-site navigation is google friendly, and coherent.
  • Ensure the site is easy to update

…then, round of with some killer, original content that is of at least similar quality to other sites and pages competing for the desired terms and you know what, after rinsing and repeating ad nauseum, you’ll probably rank in Google for desired terms.

I am often amused when I visit Webmasterworld and see poor Webmasters who’ve been banned by Google (which I suspect happens a lot less than people think) or have completely lost previously high Google rankings. I automatically think to myself, if I visit these sites, will I be disappointed? Do they have the content or is their position “link generated”? If they do have the content, have they screwed up the simple stuff? Have they made a big mistake, somewhere critical?

Google doesn’t owe anybody good rankings. Just because you’ve been number 1 for years doesn’t mean the position is unmovable, either.

And anyway, is there such a thing as “Number 1 in Google” these days? Ever flux and constant updating ensures a freshness to the top ten, so in reality no SEO company can guarantee any company prolonged number (insert number or page) listings – although many do.

Every position in Google is up for grabs. Instead of buying links, mass link-bombing of keyterms, mass registration of fake domains or trying to “game” Google, why not just add good content to your site and make your site “better”? Don’t worry – with practice, it gets easier. In time, rankings come – but only with good content.

Sure, some sites bend the rules and get good rankings. They may even keep these rankings for some time. But in the end, they are generally hit by changes in the way Google deals with things.

That’s what D1 Web Solutions help’s customers with. We consult with them to try and make sites better. For Google and visitors. It’s a long term strategy, takes a lot of hours, but surely it’s the only sustainable method for Google success for most companies.

And you know what? It works.

Google is constantly changing it’s algorithm to keep up with the changes and demand of how fast the web is constantly growing there are a few simple practices to get and obtain 1st page rank. We are successful because we know the kind of sites that Google likes (this is common knowledge), and we help develop these content rich websites.

Sometimes it’s knowing what not to do rather than what to do that gets listed at the top of Google.

If you want us to do your SEO, you’ll need to understand this. If you have a one page website, basically an advert for your company, we’re not willing to spam the search engines for you, as this isn’t common sense sustainable business for you or us.

There’s too many customers out there who are willing to spend the time required making their website quality for visitors and Google. We’re too busy helping them.

If you’re one of these clients who want to make their website better, contact us D1 Web Solutions (859) 242-1400 If not….

Get Top Ten Rankings In Google With Simple SEO

Simple SEO is just that. Simple. You can get top ten rankings in the SERPs in many industries just by following some very basic (on the whole, onsite) SEO tips.

It’s worth pointing out that you *typically* have three chances to tell Google what a page is about, and how important the page is.

  1. On Page – The actual text content of the page
  2. On-Site – In internal links to the target page
  3. Off-Site – In links to the target page from other websites

OK – You’ve got your site….. it’s got the usual stuff – home page, contact page, about us, map, products – but you have a blog! A blog lets you easily add pages. That’s all you really need, although you can do this without a blog of course, but then you need to know a bit about website design.

There may be some evidence that the more you link to a page in your website navigation structure, the more important Google seems to think that page is, in relation to the rest of your site at least.

Pages that aren’t linked to frequently may not have enough link equity to make it into Google’s main SERPs.

  1. Optimize 1 page for 1 keyword (multiple related key phrases)
  2. Make sure you have a keyword rich page title, the words and keyphrases on the page and in the name of the actual file path if possible
  3. Link to this page from within your site with the anchor text “keyword” a few times at least
  4. Don’t link out from that page with the exact anchor 
    1. “keyword”
    2. Going forward, try and encourage other sites to link to this page with the anchor text “keyword” as opposed to your home page. This is called deep linking. Of course, the more unique and better quality the information on your page, the easier it is to achieve this. Stay away from low-quality link sources.
    3. Sometimes, I consider linking out (where relevant on this page) to other quality sites

    Thinking: A well optimised page followed with a few incoming links from external sites will perform very well in Google, and is boosted when you tell Google “Hey – This page is important”, by linking to it from other pages on your site. Not linking out to any other page (from the target page) with the exact term you are targeting tells Google as far as this page is concerned, it’s the authority document on the matter (which is the aim of SEO). You would think.

    Warning: This works well for small sites, with a few products. Using this strategy on a site with a lot of target pages will have mixed results, and you risk making the site look spammy.

    Simple SEO might be all your website needs to get better rankings in Google.

    Always remember not all links are equal. Nothing helps an individual page more than on-topic links from reputable websites, but it’s clear you don’t need thousands of links to get top rankings in Google.

    Make a relevant, well optimized page that is well linked to in your internal site structure, and back it up with a few anchor text rich links from external sites. This strategy helps leverage the overall authority of your domain to rank specific pages, ideal if you’ve not a lot of authority to begin with. 

    Tip to Remember – Give Google what it wants – Optimize your page, and always link generously to your important pages within your site navigation and content.

    BIGGER TIP – DO NOT OVERDO IT. Keep it simple.

SEO Google

 

Why Do Google Rankings Change All The Time?

A big misunderstanding of Google and search engines like Yahoo & MSN is to view them as “one big super-computer.” In fact, they are tens of thousands of machines, located in different “data-centers” (DCs) all over the world.

And they do not get updated all at the same! Instead, changes are rolled out slowly, a few data-centers at a time, and a few machines per datacenter at a time.

As a result of DNS-based load-sharing, the “Google” you connect to right now is not the same “Google” you connected to five minutes ago — It is a different machine at a different IP address so different set of results.

So, you are simply seeing results on different Google machines, depending on when you connect (and where you connect from).

If you see your brand-new site appearing and disappearing, but ranking well with increasing frequency, that is potentially good news.

On the other hand, if you see your well-ranked site dropped with increasing frequency, then that is bad news. It is however possible that you’re connecting to only partially-updated servers (computers), and your data isn’t loaded yet. It doesn’t make sense to panic until your site disappears completely, because it might drop, or it might pop back — You just can’t tell.

This is why no SEO company in Scotland can promise you No.1 in Google. From minute to minute, even Google engineers don’t know who will be top for a specific search term on a specific computer / datacentre.

We aim to build good quality sites with quality incoming links to ensure at least your site remains on Page 1 of the results.

How To Check Your Rankings In Search Engines.

The most reliable mac/pc tools I’ve found are Rank Tracker & Advanced Web Ranking – both reviewed on my SEO tools review page here. Both tools are pretty cheap and they do what they say do. Both have ‘search engine friendly’ rank checking modes…..Rank Tracker is simpler to use in my opinion.

But if you are going to use tools like these to check your rankings, then you’ll most definitely need a tool like HIDEMYASS to protect your privacy while you check your rankings – as most search engines don’t really like automated bots like these scraping their content (the irony). Eventually, your IP will trip the limit and search engines will block that IP with Captchas. Which is when HIDEMYASS changes your IP. Where possible, it’s always best to treat the search engines nice, anyway….

The ideal setup is probably to have a ‘workhorse’ computer with AWR or Rank Checker scheduled to check rankings at the same time every day – with HIDEMYASS installed and set to randomly change your IP location every few minutes between servers that are geographically local to you.

I save my rank reports to free web storage website DROP BOX so all my reports are accessible from all my machines.

One machine to run the reports. Many machines to view them.

Don’t get too fixated on all of your rankings – some terms and results pages are bound to jump all over the place – Google is designed that way! And don’t just try to rank for just a few terms. It’s much better to rank for lots of different – and related – terms than have a business based on one keyword at the top of what’s bound to be a competitive term…. so that means just adding lots of related content and getting some links to it.

 

Traffic Is Never Guaranteed

No 1 Ranking in Google Lost 87.5 % Of Value In one Month & It’s Still No 1.

A lot of folk have been complaining about loss of traffic on especially long tail searches. My initial thought was to do with internal linking because that’s how I’ve traditionally ‘optimised’ for the long tail & increased SERPs competition etc – but a lot of different things could be at play.

There’s an interesting discussion at WMW.

I’ve been digging about analytics to see if I could identify a particular reason for this (as I see it on a few sites I monitor) and there doesn’t seem to be anything stand out and consistent in my analytics so I checked the source – Google SERPs.

In one example I thought was interesting enough to share – I’m looking at a 4 keyword term I am number one for (which gets a bit of traffic) drop 87.50% in traffic in the last few weeks…. AND IT”S STILL NUMBER ONE.

LOL

What do I have to thank for this PARTICULAR SEARCH?

  • New 3 column SERPs layout making SPONSORED LINKS creep that further bit down the page and push organic listings further down
  • NEW SERPs layout encouraging clicks away from the organic “centre’ listings – I mean, come on WTF is using that ‘wonder wheel’?? 
  • Oh, hello *&^%ing Google Shopping Results and local Business Results & &^%$ing video results and images results, PROBABLY grabbing folks attention from that coveted(?) no 1 slot
  • Hey lets not forget REAL TIME UPDATES & NEWS & Search Customization Updates – the list is extensive

Oh yeah, about that number 1 slot – barely above the fold tonight as I check…. still number one though for all it matters but when you’re committed to building good solid sites for customers and aim to increase month on month traffic it’s not nice to report back:

Oh 87.50% DROP on a main keyterm traffic – Google has f*&^%$£ you. We need videos, pictures and Social Media forGoogle monster these days

Now – of course this is on one keyword and it’s a bit of a SENSATIONALIST TITLE I’m using, and everybody will have different reasons for drops in traffic – and plenty are moaning about THAT over the last months. I just thought this was a single, granular example of how I lost a lot of traffic on a keyterm just because of UI changes.

It’s not just what YOU do – it’s what Google is doing with those SERPs too.

In some cases, loss of traffic IS probably to do with how Google is presenting all it’s products to searchers too.

It’s reasonable to assume as Google refines it’s products, they are going to seep more and more into longer tail searches, stealing clicks when previously, you would have got them.

Whats the point of being number 1 for a term if just below or above that Google is presenting eye-catching distractions via Google Video and Google images and Google News and Google Local Business Listings?

It’s probably never been more important to make sure you are taking advantage of ALL Google channels these days because Google is – and it’s playing about with where they appear on the page.

On a separate note I do subscribe to a lot of the long tail traffic drop theory out there at the moment too – and would probably think Google is getting better at crawling deeper and faster too, and identifying better links, which is could well be the reason if you are experiencing traffic drops.

 

SEO Companies Who Guarantee Number 1 Rankings Are Lying To You

Matt Cutts of Google explains a bit why SEO companies are lying to you when they claim they can guarantee number one rankings in Google for competitive terms….

What Matt didn’t touch on was diversity in search results Google aims for, or geolocation differences, personalisation re-ranking, or what the competition is doing, or tweaks to the algorithm, etc etc etc…. but it’s true no SEO company can guarantee no1 rankings in Google, so don’t be duped.

Taking the analogy of a Horse Race, even if you know where the finish line is, even if you have spent ages examining the competition, and even if you have ‘fixed’ the race so that every other jockey is in on it……what if happens if your horse falls at the second last fence? What happens if it breaks a leg? What happens if it drops dead? What happens if another faster horse enters the race at the last minute from left-field? You’re No2.

And if you’re caught cheating – you won’t even be allowed to race.

Google is like a horse race, with hundreds of potential participants. It’s a horse race where;

  1. You don’t even know where the finish line is!
  2. You don’t get to see everything the competition is planning to win the race, what they did yesterday or what they will do tomorrow, whether that be address site issues, get those all important quality links or indeed hire a better search engine optimizer!
  3. It’s impossible to know how healthy your site is in comparison to the no 2 site, assuming your site is no 1.
  4. If you are caught cheating, your not allowed to compete in future.

It’s tiring to hear…

“sure I can guarantee a no 1 listing, if you give me enough money”

Yeah, throw money at it.

Google Guidelines state;

No one can guarantee a #1 ranking on Google

For me this is the only absolute truth Google tells us. Matt Cutts of Google is on record as saying;

“someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking, not even me.

Even the cleverest of the black hat SEO brigade can’t capture very competitive key-terms for long. Google will eventually catch up – Google manually checks some of the most competitive ‘money terms’ when the algorithm misses it and if they don’t pass a human review – the site will be penalized, along with every other site in that bad neighbourhood.

If you’re in business, you’re obviously not stupid, or if you are, you won’t be in business very long.

A SEO can’t ever guarantee you top results just in the same way as an advertising agency can’t guarantee that next advert in the local press will get you sales. If you’re paying good money to a SEO, you should expect good positions, but that’s it. To guarantee anything you need to know all the variables – even SEO who claim you can guarantee no1 listings on less that competitive terms are fooling themselves. Google can take these positions away from them as quickly as a better SEO with a better site with a better back-link profile. No 1 in Google is not an absolute, it’s a floating point.