31 Mobile Marketing Strategies

31 Mobile Marketing Statistics for 2017

Here are some Mobile Marketing tips from D1 Web Design a Web Design Specialist company offering Affordable Web Design Mobile Marketing Social Media & more we are here to help you enjoy the web site if you have any questions feel free to message us you can thank us later!! =)

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Keep in mind that when your new site is from D1 Web Design it is going to be a Fully Responsive Site that is going to be packed with these features & much more Meaning  your new site is going to be current & valuable for many years to come. What your site says & does is a reflection of you & your business. Consider your site a part of your business (because it is) If your proud of your current site I mean truly proud then no worries we can still help you out with something I am sure. But most companies especially small business lack in the area of having that solid online presence that they so very much desire & if you fall into that category of not being happy with your current site or maybe you don’t understand it or have the time to do-it-yourself. then let the pro’s here at D1 Web Design take care of your headaches.

This was an interesting article I came across that gives some great statistics on mobile data. Some of the links go back a couple to few years but it still shows how large the number was then, with mobile usage on the rise (especially for search) it is only going to increase each year. Stop & think what it was like just 5 years ago in the mobile world. Yeah smartphones were around but not everybody had them! Now today you can get a good smartphone from any cell company for Free!! so yeah mobile usage is only going up.

I know I know I’ve said it before we only build Fully Responsive Websites so you have piece of mind that whoever is looking on your site from whatever browser or device it is going to be compatible (Looking) the same across all platforms.


Question? Are you reading this from a mobile device?

Based on the following statistics (and by walking in public) — I’m willing to bet you are.

Inbound marketers have been following the upward trend of mobile marketing for years, but it’s reached a point that all marketers can’t ignore it anymore.

Optimizing for mobile and creating a mobile marketing strategy are two things that if you haven’t done already, you have to do in 2017. — No excuses.

Just take a look at the following 31 mobile marketing statistics, if you’re not convinced:

1. What percentage of internet traffic is mobile 2017

Ever wonder what is the number of Mobile Users In The World4.77 Billion

Thanks! now what is the number of Mobile Users in the U.S.222.9 Million

 2. 80% of internet users own a smartphone.

With so many cell phone services giving away free smartphones with their contracts, this number is only going to keep increasing — which is good news for companies with a mobile marketing strategy. Get A Fully Responsive Mobile Site Now!

Learn how to create the best experience possible on mobile devices in this on-demand webinar!

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3. 48% of consumers start mobile research with a search engine.

Each site built from D1 gets submitted to all major search engines such as, Google, Bing/Yahoo.

4. 33% of consumers start mobile research with a branded website. (Smart Insights)

This is why you want to produce valuable content to make your brand the authority in your niche. (Are you starting to see a pattern here?)

5. 26% of consumers start mobile research with a branded app. (Smart Insights)

Despite the explosion of mobile apps in the last few years, consumers still trust search engines the most when researching a product or service.

6. Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)

Consumers might prefer to do research elsewhere, but they want to consume media through an app. Provide a great experience for your persona in your app and handle your marketing on the web.

7. Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Smart Insights)

As an online retailer, you should give extra attention to the design and user experience of the tablet version of your website.

8. Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)

I’ll admit it, I’m part of that 50% who reaches for my smartphone when I first wake up.

This is one of the reasons that email marketing continues to be so valuable. People are addicted to their smartphones and when your persona subscribes to your newsletter, they’re giving you permission to communicate directly to the device that rarely leaves their hands.

Smart companies understand this concept and don’t blow it by sending spammy emails that lose their persona’s trust immediately.

9. The percentage of companies optimizing email for mobile devices increased by 22% in 2014. (Adestra)

Businesses are catching on. Sending emails without a clear mobile strategy will get you left behind!

10. The two most popular ways companies are optimizing for mobile are 1. using a simple template that works for all devices (52%) and 2. creating a mobile responsive email template (39%). (Adestra)

Optimizing emails for mobile is the bare minimum. Smart businesses optimize every aspect of their emails to generate more leads and increase their conversions.

11. 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce)

All of the data has shown that mobile marketing is profitable and shouldn’t be ignored.

12. 71% of marketers believe mobile marketing is core to their business. (Salesforce)

For many of our tech clients, mobile marketing is the top priority and it has shown to have a high ROI.

13. 58% of companies surveyed have a dedicated mobile marketing team. (Salesforce)

If you have the resources, it makes sense to have a team of people with an expertise in mobile marketing to get the most benefit from your marketing efforts.

14. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)

Is your company “phoning in” the mobile experience of your website? Not only are you turning away potential customers, but you’re sending them straight to your competitors that provide a better mobile experience.

15. Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices. (Mobile Marketing Watch)

Facebook and Twitter get all the attention, but companies targeting mobile users should look to attract them on Pinterest as well.

16. By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)

Advertising online to desktops will soon join direct mail as one of the “old ways” of advertising.

17. In 2014, smartphones accounted for over 33% of all online traffic compared to tablets at  just over 12%. (Marketing Land)

I know it sounds redundant, but having a responsive website is no longer an option — it’s a requirement.

18. Mobile email opens have grown by 180% in the last three years. (Email Monday)

If your mobile subscribers aren’t opening your marketing emails, it’s not them — it’s you. Here are five seemingly harmless details that drastically affect email open rates.

19. 79% of people surveyed use their smartphone for reading email — a higher percentage than those who used it for making calls. (Email Monday)

We’ve reached a point where the “phone” part of a smartphone is just a feature and not the primary function, which is good news for brands that use Inbound Marketing as their primary strategy.

20. 83% of mobile users say that a seamless experience across all devices is very important. (Wolfgang Jaegel)

This is something that Apple has mastered and proven to be very effective. Consumers now expect a seamless experience and brand consistency.

21. 91% of mobile users say that access to content is very important. (Wolfgang Jaegel)

The people have spoken. Your mobile site should make it as easy as possible for your persona to access your content.

22. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report)

Yet another reason to give extra attention to the mobile experience of your website. If your brand is seeing higher conversions from desktop consider these four simple tips for increasing conversions on your mobile site.

23. 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)

Web design is no longer just about looks — it’s all about the experience. Now, more than ever, great UX has a higher ROI.

24. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)

Just like your mother told you as a kid, first impressions really do count. People use their mobile device to find a local business when they’re ready to buy and a great mobile website makes the decision even easier for them.

25. 83% of B2B marketers said mobile apps were important to content marketing. (Strategy Trends)

Remember when having a website was cool and not all businesses had one? We’re seeing the exact same trend with mobile apps today.

26. 48% of millennials view video solely on their mobile device. (Source)

If you’re targeting a younger audience, make sure to utilize video in your mobile marketing.

27. Mobile will likely account for 50% of all digital ad spend in 2016 (worth $100B). (Source)

A large part of your competition is likely already investing in mobile marketing.

28. By 2018, 8 in 10 email users will likely access their email accounts exclusively from their mobile devices (emailmonday)

Mobile marketing isn’t just about apps and your website; even your emails need to be fully optimized to offer the best experience on the go.

29. 40% Of Mobile Searches Have Local Intent (Google Mobile Moments Study)

Even small, local businesses need to be equipped with a mobile strategy!

30. 70% Of Consumers Delete Emails Immediately That Don’t Render Well On A Mobile Device (Blue Hornet)

31. Mobile Offers are Redeemed 10x More Frequently Than Print Offers (eMarketer)


You Need a Mobile Site

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However, we need to be careful with interpreting data on hours spent, since we spend most of our time on smartphones checking email and using social media. This has led to the common mantra of ‘Mobile-First’ design which I think is dangerous, or at least oversimplistic! Eric Schmidt, then Chairman of Google talked about a Mobile-First approach. The reality is that while smartphone use is overwhelmingly popular for some activities such as social media, messaging and catching up with news and gossip, the majority of consumers in western markets also have desktop (and tablet) devices which they tend to use for more detailed review and purchasing. So we need to think about strategies to engage what comScore call the Multichannel Majority not simply ‘mobile first’ or ‘smartphone adoption’.  This explains why mobile conversion rates are much lower in retail and why the breakdown between traffic for retail sites is broadly equal between smartphone and desktop. Audience measurement platform comScore has talked for some time about strategies to engage and measure the multiplatform majority across devices and I think there will, or should be more focus on that in the years ahead.

Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was the highest figure on record. Mobile spending contributed $22.7 billion of the total.

Total e-commerce spending for the year was more than $354 billion. However, total retail spending was nearly $5 trillion in 2016, making e-commerce just under 8 percent. US government figures are somewhat higher for both overall online spending and e-commerce as a percentage of total retail.

Comparison of 2016 Desktop and Mobile E-commerce ($ billions)



Source: comScore (2017)

In Q3 2016 mobile consumer spending was 20 percent of total e-commerce. In Q4 it was 21 percent, compared with 16.9 percent in 2015.

In 2010, mobile transactions contributed less than 4 percent of e-commerce spending. In the next few years mobile commerce should exceed 50 percent, just as mobile search has surpassed desktop search. Retailers and e-commerce sellers need to prepare right now for this inevitability.

The e-commerce vs. in-store sales story is now longer the whole story or the most interesting story. That’s because digital devices now influence about 60 percent of offline retail sales according to estimates from Deloitte. In 2015 more than $2 trillion of traditional retail sales were in one way or another impacted by digital.

2017 Stats are from www.marketingland.com

Key Takeaways:

  • You can safely assume that if your buyer persona has internet they have a smartphone.
  • People prefer reading emails on their mobile device and use their smartphones more for reading emails than for making calls.
  • Marketers are optimizing for mobile and focusing more on mobile marketing at an increasing rate.
  • Consumers are more likely to recommend and buy from the business that has a better mobile experience.
  • The majority of money spent on digital advertising is targeted towards mobile.